Palmes Advisory works with a range of private and public sector clients in multiple sectors, enhancing their regional activity, connectivity and positioning in order to optimise their long-term development. From supporting Gulf positions in the UK to working with clients who seek to become long-term partners to the vision of the Gulf, we combine expertise from across government, investment and diplomacy to create tailored strategies for our clients.
Our four primary disciplines enable us to partner with our clients to build deeper and more symbiotic relationships and opportunities for them:
01 Family Offices
Charting a path to realising your strategic aims
Advising UHNWI clients on their investment strategies into the Gulf, we leverage our regional networks and insights to position principals as peers to the key decisionmakers in their target markets. By forging these critical relationships between family offices and local change-makers based on synergistic interests, commitment and ambition, we unlock the most relevant and strategic commercial opportunities for our clients, and source co-investment partners.
Equipped to position our clients in the region’s complex regional stakeholder environment, Palmes Advisory is the preferred partner for substantive senior engagement in the Gulf. Trusted and highly respected in our culture, values and approach, we work with clients who seek to genuinely understand and contribute to the region, as it evolves in its remarkable growth trajectory.
02 Public Sector
Delivering solutions that foster bilateral understanding and collaboration
Palmes Advisory has over ten years’ experience of advising the highest-level government stakeholders on Gulf-UK relations, spanning a wide spectrum of issues including culture, commerce, investment, security and diplomacy.
We have worked with senior ministers, ambassadors and civil servants as well as a variety of government institutions, helping them to develop their local networks and navigate regional or thematic developments, and to achieve their specific objectives.
Our proactive counsel helps leaders foster cooperation, improve understanding, and enhance ties through targeted policy and diplomatic initiatives.
03 Market Entry
Unlocking investment that fuels long-term growth and development
We work in markets that value commitment and meaningful investment. Palmes Advisory clients are differentiated by their desire to positively contribute to the growth and development of their markets.
Leveraging our networks, we provide our clients direct access into new sectors and countries, guiding their market entry strategy with unique insights and expert advice. Helping clients navigate complex legal and regulatory frameworks, we find opportunities, investors or mandates that are closely aligned with their interests and commercial expectations.
We carefully adopt an idiosyncratic approach to our network of GCC stakeholders across the public and private sectors, honed by over 10 years of localised experience – covering sovereign wealth funds, state owned enterprises, family offices, banks and independent funds; informed by regular contact, multiple touch points and internal divisional mapping.
Our track record gives us unique insights on a case-by-case basis of budget cycles, allocation patterns, live verticals of interest, due diligence processes, hurdle rates and KPIs, so we are able to optimise the timing and messaging of investors seeking long-term partnerships in the Gulf region, across capital formation and co-investment opportunities.
We emphasise a collaborative approach, underpinned by a deep understanding of regional cultural sensitivities, and regular contact milestones to build enduring trust – ensuring our clients are prioritised with key decision-makers and board-level allocators.
04 Enabling Financial Services
Creating long-term capital partnership opportunities for investors seeking a meaningful impact
Palmes Advisory provides strategic counsel for international investment funds regarding capital partnership and asset collaboration opportunities in the Gulf, establishing and nurturing relationships on their behalf with regional LPs and policymakers.
The company exclusively works with strategies that it sees as resonating with local investment appetites and offering genuine value add to the region. In the current fundraising environment, it is imperative to differentiate an offering when approaching investors in the region. To this effect, we develop roadmaps for clients grounded in a long-term strategic partnership mentality, aligning fundraisers with regional objectives and investments trends. These are carefully sequenced processes that commonly involve preliminary market testing, roadshows, participation at key government-organised and private networking events and roundtables, knowledge-sharing and mentorship programmes.
With an excellent track record of 3rd party placement, direct investment and a broad range of alternative investment opportunities, we are uniquely placed to deliver comprehensive solutions for our partners.
Palmes Advisory assists fund managers with localising their offering to ensure it resonates most strongly with regional decision makers and demonstrates a long-term partnership mentality. Utilising subject-matter expertise and networks, our strategies incorporate local decision-maker priorities, meaningful relationship building exercises, and an understanding of regional investment appetites. We afford our clients the best chance of engagement and success with family offices, Sovereign Wealth Funds and other institutional investors.
Our range of services provide our clients with an evolved understanding of their environments, risks and the opportunities they are most suited to.
Our bespoke guidance and strategy development includes:
- Stakeholder Mapping & Engagement
- Know Your Customer & Due Diligence
- Competitor Analysis
- Risk Analysis
- Thematic Reporting
Our case studies showcase the spectrum of our work: