Palmes Advisory works with a range of private and public sector clients in multiple sectors, enhancing their regional activity, connectivity and positioning in order to optimise their long-term development. From supporting Gulf positions in the UK to working with clients who seek to become long-term partners to the vision of the Gulf, we combine expertise from across government, investment and diplomacy to create tailored strategies for our clients.

Our Verticals

Each of our core verticals reflects a distinct area of client need where Palmes combines strategic insight, unique experience and cross-border execution. Together, they define our principal-led approach to advisory and long-term partnership.

Strategic Advisory

We provide strategic counsel to founders, principals, government stakeholders and institutional leaders navigating complex, often cross-border decisions. From sovereign partnerships to reputational positioning, our value lies in proximity to decision-makers and deep contextual understanding. We bring commercial judgement, geopolitical insight and cultural fluency – acting as a trusted extension of our clients’ inner circle with conviction and continuity.

Communications

We advise on reputation, positioning and narrative at the most senior level. Whether stewarding a legacy brand, shaping a principal’s public profile or managing sensitive political and stakeholder dynamics, we approach communications as a strategic asset. Our experience spans crisis preparedness, media relations, investor messaging and global thought leadership – with a focus on protecting and elevating influence across borders and cultures.

Capital Partnership

We curate and facilitate long-term capital partnerships between aligned private investors, families and institutions. Our work spans strategic co-investment, transaction support and cross-border opportunities – with an emphasis on trust, fit and mutual intent. As an unregulated adviser, we do not solicit or promote financial products; instead, we focus on relationship-led engagement that prioritises discretion, alignment and shared outcomes.

Our Practices

Our work is grounded in five specialist practices, each reflecting areas where Palmes brings distinct expertise, senior-level connectivity and long-term client alignment.

01 UHNWIs

Charting a path to realising your strategic aims

We serve ultra-high-net-worth individuals, their families and private investment platforms through a dedicated practice attuned to principal dynamics. Whether advising on strategic ventures, family office positioning or discreet investment partnerships, we operate with discretion, empathy and deep commercial understanding of their priorities.

02 Deep Tech

Supporting those pioneering the next frontier of development

In Deep Tech, we support founders, investors and institutions operating at the frontier of innovation. From artificial intelligence and advanced computing to space, aerospace and dual-use technologies, we provide strategic insight, capital alignment and cross-border positioning that enables commercially viable breakthroughs to scale and endure.

03 Hospitality

Where culture meets commerce

Our Hospitality practice advises across the luxury, travel and tourism landscape. We work with hotel operating groups, strategic investors and capital partners to shape landmark developments, elevate destination value and enable long-term growth in global hospitality markets – with a particular focus on the convergence of experience, design and capital.

04 FDI & Trade

Unlocking investment that fuels long-term growth and development

Our FDI and Trade practice supports market entry and the formation of strategic partnerships across key emerging and mature markets. We advise governments, corporates and institutional investors on how to navigate regulatory, political and commercial complexities – helping them forge high-trust relationships that support long-term alignment and sovereign ambition.

05 Sustainability

Supporting work to further our collective long-term development

Our work in Sustainability is focused on climate-aligned investment and innovation. We support projects and partnerships in renewable energy, smart cities and climate technology – with a focus on commercially scalable solutions that address urgent environmental and infrastructure needs across the Gulf, Europe and beyond.

Our range of services provide our clients with an evolved understanding of their environments, risks and the opportunities they are most suited to.

Our bespoke guidance and strategy development includes:

  • Stakeholder Mapping & Engagement
  • Know Your Customer & Due Diligence
  • Competitor Analysis
  • Risk Analysis
  • Thematic Reporting